Recalibrate to Win: FMCG Strategies in a changing landscape

Mohit — Mon, 22 Jun 2009 13:11:54 +0000

India had been on a dream run for the last 3 years, but the year 2008 came as a sudden jolt. The FMCG industry worldwide faced unprecedented swings in external factors that included food price inflation, crude price hikes and global economic downturn. All these threaten to take their toll in 2009. The key question is will FMCG
companies in India remain insulated from the recession trends during the coming financial year? In wake of recent fears of downturn, how should companies react to the changing environment? Which strategies need to be retained in future?
Which strategies need to be discarded or modified going ahead?

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Clients include leading manufacturers,primary producers, retailers and investment institutions. The firm advises
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Recalibrate to Win: FMCG Strategies in a changing landscape

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