India had been on a dream run for the last 3 years, but the year 2008 came as a sudden jolt. The FMCG industry worldwide faced unprecedented swings in external factors that included food price inflation, crude price hikes and global economic downturn. All these threaten to take their toll in 2009. The key question is will FMCG companies in India remain insulated from...

Click here  to download the research paper “Every business leader would like to create a sound Strategy and have it executed well. Accomplishing this, however, remains an elusive goal for most business organizations. Devising and implementing new and innovative strategies to exploit opportunities in a competitive world is daunting. Clearly, no one strategy fits...