Wipro sets up consulting R&D arm/Sizes up its Competition

Technology major Wipro is planning a deep plunge into the global consulting market with the idea of competing with true-blue global consulting brands and IT consulting firms.

In preparation for this move, the company has carried out an in-depth study on select consulting majors including Ernst & Young, PriceWaterhouse Coopers, McKinsey and Bain & Company to understand what made them stay different in the consulting world.

Anurag Srivastava, head of Wipro Consulting Services (WCS) said, “The objective of the study was to gather a holistic understanding of the consulting business. We want to create differentiation in the global markets through innovation-driven consulting. Consulting will be the front-end service for most of our large business deals.”

Wipro has also set up a dedicated research and development arm, Global Research Centre, to support its initiatives in the consulting space. The R&D facility will seek to enhance the business value to clients through innovation. The company believes that consulting will work as a powerful tool during times of recession to gain customer confidence.

Wipro employs over 1,200 consulting professionals and 7% of them will now be part of the R&D team. The team will track 12 industry verticals. The research activity starts with profiling the customer, moves on to analysing industrial trends, followed by providing a macro-economic snapshot and culminating in a viable business strategy.

The job of the R&D team is to lay seeds of innovation. It will play a key role in bridging the divide between ideators and front-end workers.

“The researchers will work in tandem with consulting professionals, so that customers are increasingly benefited,” Srivastava said. “Consulting will have a significant impact on our IT/BPO revenues. It will transform us from an outsourcing player to a transformational partner.”

Sourced from Indiatimes

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